Zelda Anthony is IBM’s Head of Blockchain, ASEAN, based in Singapore. She is responsible for developing IBM’s blockchain business in the ASEAN region; understanding the key blockchain trends, opportunities and challenges and how they are impacting IBM’s customers and partners in key industries. The role includes developing IBM’s go to market strategy for blockchain, building an ecosystem with partners and building IBM’s brand in the ASEAN region. Before the Blockchain leadership role, Zelda was Head of Payments for APAC, Financial Services Industry. Prior to IBM, Zelda spent 7 years at SWIFT where she held several roles including, Head of Compliance products APAC, Head of ASEAN, Head of New Customers APAC and Head of Oceania.